Customer engagement and marketing automation — Business MegaBrands 2026–27

Customer engagement and marketing automation covers software that lets brands, banks, retailers, apps and consumer businesses analyse user behaviour and send personalised messages through push notifications, email, SMS, WhatsApp and in-app channels, along with loyalty scheme management. Many of these platforms serve clients well beyond India. They help businesses retain customers and measure the return on marketing spend.

Slot BMB-149 · Marketing & CX Platforms · 5 brands in contention · Business MegaBrand: to be announced in 2027

Brands in contention

Listed alphabetically. The order does not reflect evaluation.

How this category is evaluated

Every brand in this category is assessed on WCRC's 50-parameter brand evaluation model, across five pillars: Brand Positioning & Recall, Trust & Sentiment, Product, Innovation & Delivery, Sustainability, Governance & ESG, and Digital & Financial Soundness. Scores are compared within the category, and the brand with the strongest result is named the Business MegaBrand. Read the methodology

Frequently asked

Which are the leading marketing automation companies in India?

The brands in contention for customer engagement and marketing automation in the Business MegaBrands 2026–27 cohort are Capillary Technologies, CleverTap, MoEngage, Netcore Cloud and WebEngage. This is a factual list, not a ranking. WCRC will name one Business MegaBrand after its independent 50-parameter evaluation.

Other categories in Marketing & CX Platforms

• CPaaS and conversational AI
• Adtech and mobile advertising

All of Software & Digital Platforms · The 2026–27 cohort

Cite this page: WCRC, Business MegaBrands 2026–27, Customer engagement and marketing automation (Slot BMB-149), https://www.mostvaluablebrands.com/business-megabrands/2026-27/software-and-digital-platforms/customer-engagement-and-marketing-automation/, accessed [date].

WCRC network: WCRC International · WCRC Leaders