2026–27 timeline
| When | What happens |
|---|---|
| October 2026 | Cohort of 1,280 brands locked in 250 categories |
| November 2026 – January 2027 | Research with brands; secondary evaluation; market-sentiment tracking |
| February 2027 | Scoring |
| 2027 (date to be announced) | The 250 Business MegaBrands announced |
WCRC network: WCRC International · WCRC Leaders