Independence and governance

No fee, at any stage. No company pays to enter the cohort, to be evaluated or to be named a Business MegaBrand. Nothing on this site is paid placement.

Separation. The research team that evaluates brands works separately from any other part of WCRC. Evaluators do not see whether a company has any commercial relationship with WCRC, and that information plays no part in any score.

One method for everyone. Every brand is evaluated on the same 50 parameters and weights, whether or not it takes part in the research conversation.

Open method. The full methodology is public, versioned and changes only between editions.

Corrections. Anyone can report a factual error through the research desk. Verified corrections are made and logged with a date.

WCRC network: WCRC International · WCRC Leaders