Adtech and mobile advertising — Business MegaBrands 2026–27
Adtech and mobile advertising covers platforms that buy, sell, target and measure digital advertising, especially on smartphones, for app developers, brands and agencies in India and international markets. Services include programmatic ad exchanges, performance marketing, contextual video advertising and fraud detection. Mobile adtech helps advertisers reach India's large smartphone audience and lets app makers earn revenue from free services.
Slot BMB-151 · Marketing & CX Platforms · 4 brands in contention · Business MegaBrand: to be announced in 2027
Brands in contention
Listed alphabetically. The order does not reflect evaluation.
| Company | MegaBrands 501 |
|---|---|
| Affle India | |
| InMobi | |
| Silverpush | |
| Vserv |
How this category is evaluated
Every brand in this category is assessed on WCRC's 50-parameter brand evaluation model, across five pillars: Brand Positioning & Recall, Trust & Sentiment, Product, Innovation & Delivery, Sustainability, Governance & ESG, and Digital & Financial Soundness. Scores are compared within the category, and the brand with the strongest result is named the Business MegaBrand. Read the methodology
Frequently asked
Which are the top adtech companies in India?
The brands in contention for adtech and mobile advertising in the Business MegaBrands 2026–27 cohort are Affle India, InMobi, Silverpush and Vserv. This is a factual list, not a ranking. WCRC will name one Business MegaBrand after its independent 50-parameter evaluation.
Other categories in Marketing & CX Platforms
All of Software & Digital Platforms · The 2026–27 cohort
Cite this page: WCRC, Business MegaBrands 2026–27, Adtech and mobile advertising (Slot BMB-151), https://www.mostvaluablebrands.com/business-megabrands/2026-27/software-and-digital-platforms/adtech-and-mobile-advertising/, accessed [date].
WCRC network: WCRC International · WCRC Leaders