CPaaS and conversational AI — Business MegaBrands 2026–27
CPaaS and conversational AI covers cloud platforms that let businesses send and receive SMS, voice calls, WhatsApp and chat messages through APIs, run cloud contact centres, and deploy AI chatbots and voice agents for customer service and sales. Customers include banks, retailers, telecom operators and government services. These platforms carry much of the transactional messaging, such as one-time passwords and alerts, on which India's digital services depend.
Slot BMB-150 · Marketing & CX Platforms · 6 brands in contention · Business MegaBrand: to be announced in 2027
Brands in contention
Listed alphabetically. The order does not reflect evaluation.
| Company | MegaBrands 501 |
|---|---|
| Exotel | |
| Gupshup | |
| Haptik | |
| Ozonetel | |
| Tanla Platforms | |
| Yellow.ai |
How this category is evaluated
Every brand in this category is assessed on WCRC's 50-parameter brand evaluation model, across five pillars: Brand Positioning & Recall, Trust & Sentiment, Product, Innovation & Delivery, Sustainability, Governance & ESG, and Digital & Financial Soundness. Scores are compared within the category, and the brand with the strongest result is named the Business MegaBrand. Read the methodology
Frequently asked
Who are the major CPaaS companies in India?
The brands in contention for CPaaS and conversational AI in the Business MegaBrands 2026–27 cohort are Exotel, Gupshup, Haptik, Ozonetel, Tanla Platforms and Yellow.ai. This is a factual list, not a ranking. WCRC will name one Business MegaBrand after its independent 50-parameter evaluation.
Other categories in Marketing & CX Platforms
All of Software & Digital Platforms · The 2026–27 cohort
Cite this page: WCRC, Business MegaBrands 2026–27, CPaaS and conversational AI (Slot BMB-150), https://www.mostvaluablebrands.com/business-megabrands/2026-27/software-and-digital-platforms/cpaas-and-conversational-ai/, accessed [date].
WCRC network: WCRC International · WCRC Leaders