MegaBrands · Stories
MegaBrand stories
Each story looks at one Mega Brand and how its record lines up with the five MegaBrands pillars: positioning and recall, consumer trust, product and delivery, sustainability and governance, and digital and financial soundness.
31 stories published so far, across 1 sectors. One per Mega Brand, added as each is approved.
Consumer Goods & Everyday Living
- Parle — Biscuits, mass: Parle: How a Rs 5 Biscuit Sets India's Benchmark in Mass Biscuits
- Britannia — Biscuits, premium and cream: Britannia: How a Kolkata Bakery From 1892 Sets India's Benchmark in Premium and Cream Biscuits
- Lay's — Salty snacks and namkeen: Lay's: How a Farm-First Potato Chip Sets India's Benchmark in Salty Snacks
- Cadbury Dairy Milk — Chocolate, mass: Cadbury Dairy Milk: How a Chocolate Bar Learned to Speak India's Language of Celebration
- Ferrero Rocher — Chocolate, premium: Ferrero Rocher: How a Golden Gift Became India's Benchmark in Premium Chocolate
- Alpenliebe — Sugar confectionery and candy: Alpenliebe: How a One-Rupee Caramel Became India's Benchmark in Candy
- Kellogg's — Breakfast cereals and oats: Kellogg's: How a Bowl of Corn Flakes Built India's Breakfast Cereal Habit
- Maggi — Instant noodles: Maggi: How Two Minutes Became India's Benchmark in Instant Noodles
- Del Monte — Pasta and Western staples: Del Monte: How an Italian Pantry Brand Sets India's Benchmark in Pasta and Western staples
- MTR — Ready-to-eat and ready-to-cook meals: MTR: How a Bengaluru Tiffin Room Became India's Benchmark for Ready Meals
- McCain — Frozen foods: McCain: How a Potato Grown in Gujarat Became India's Benchmark in Frozen Foods
- Everest — Spices and blended masalas: Everest: How a 200 Square Foot Spice Shop Set India's Benchmark in Masalas
- Fortune — Edible oils: Fortune: How the Taste of Ghar Ka Khana Became India's Benchmark in Edible Oils
- Aashirvaad — Branded atta and flour: Aashirvaad: How ITC Turned Everyday Wheat Flour Into India's Benchmark Atta Brand
- India Gate — Branded rice and pulses: India Gate: How a Delhi Family Firm Built India's Benchmark Basmati Brand
- Amul — Dairy: Amul: Why a Farmer-Owned Cooperative Sets India's Benchmark in Dairy
- Kwality Wall's — Ice cream and frozen desserts: Kwality Wall's: How India's Everyday Ice Cream Brand Began a New Chapter on Its Own
- Modern Foods — Packaged bakery, bread and cakes: Modern Foods: How a 1965 Government Bakery Became India's Benchmark in Packaged Bread and Cakes
- Dabur Honey — Honey, jams and spreads: Dabur Honey: How an Ayurvedic House Turned an Ancient Food Into India's Morning Habit
- Kissan — Sauces, ketchup and condiments: Kissan: How a Brand Named After the Farmer Sets India's Benchmark in Sauces and Ketchup
- Haldiram's — Legacy sweets and savoury houses: Haldiram's: How a Bikaner Namkeen Shop Sets India's Benchmark for Sweets and Savouries
- Nivea — Skin care, mass: Nivea: How a Blue Tin Became India's Benchmark in Everyday Skin Care
- Forest Essentials — Skin care, premium: Forest Essentials: How Luxurious Ayurveda Set India's Benchmark in Premium Skin Care
- Himalaya — Skin care, Ayurvedic and natural: Himalaya: How a Herbal Pioneer Became India's Benchmark for Ayurvedic Skin Care
- Parachute — Hair oil: Parachute: How Marico Turned Loose Coconut Oil Into a National Brand
- Clinic Plus — Shampoo and conditioner: Clinic Plus: How a Promise of Strength Sets India's Benchmark in Shampoo
- Godrej Expert — Hair colour: Godrej Expert: How a Rs 30 Sachet Changed the Way India Colours Its Hair
- Colgate — Oral care, toothpaste: Colgate: How a Brand Carried on Hand-Carts Became India's Everyday Smile
- Oral-B — Oral care, brushes and accessories: Oral-B: How a Dentist's Idea Became India's Benchmark for the Toothbrush
- Lux — Soaps and bathing bars: Lux: How a Century of Stars Made India's Benchmark Beauty Soap
- Dove — Body wash and shower: Dove: How a Promise of Care Sets India's Benchmark in Body Wash