First Brand Pulse scores go live on 1 November 2026

Name: MegaBrands Intelligence dashboard tour
Uploaded: 2026-10-09
Duration: 35 s
Description: A 35-second tour of the MegaBrands Intelligence dashboard: a WCRC rating and verdict, five pillars and fifty parameters, every rival on one screen, your own answers against the market, the peers gaining on you, daily consumer feedback and a simulator. Shown with a fictional sample brand.

The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.

Thereafter, all Brand Pulse and Market score additions will be based on Consumer Sentiment scoring around the category and the brand. Brand Pulse scores are built every quarter.

One board for all 501 MegaBrands and their five assessed competitors.