Perceived power, not valuation

Brand valuation answers what a brand is worth in rupees. MegaBrands answers which brand India considers most powerful in its category.

Five pillars · fifty parameters

• P1 Brand Positioning & Recall — 28%. Distinctiveness, recall, share of mind, clarity of positioning
• P2 Consumer Trust & Sentiment — 26%. Trust, advocacy, sentiment, reputational resilience
• P3 Product, Innovation & Delivery — 20%. Product integrity, innovation, consistency of delivery
• P4 Sustainability, Governance & ESG — 16%. Authenticity of commitment, governance standing
• P5 Digital & Financial Soundness — 10%. Perception-based proxies applied equally to listed and unlisted brands

Evidence weighting: 60% primary research, 25% secondary research, 15% additional inputs.

This is what a CMO sees every quarter.

MegaBrands Intelligence · Inside the dashboard

A WCRC rating and written verdict. Five pillars, fifty parameters. Every rival on one screen. Your own answers matched against the market. The peers gaining on you. Daily consumer feedback. And a simulator that prices every fix before you fund it.

See your own brand this way. Book a 20-minute walkthrough

Or write to abhimanyu@mostvaluablebrands.com · +91 72909 83662

Sample dashboard. Kesari Tea and its competitors are fictional, and every figure shown is illustrative.