MegaBrands · Cite

How to cite MegaBrands

For journalists, researchers and anyone quoting WCRC's MegaBrands research: the format to use, a short form, the headline facts, and the wording that keeps a Mega Brand described accurately.

Citation format

WCRC (World Centre for Research and Consulting), MegaBrands 2026–27, [page title], [URL], accessed [date].

For example, for a brand page: WCRC (World Centre for Research and Consulting), MegaBrands 2026–27, Parle, https://www.mostvaluablebrands.com/megabrands/brand/mb-001, accessed [date].

For the data files: WCRC (World Centre for Research and Consulting), MegaBrands 2026–27: the 501 Mega Brands and their assessed competitors [dataset], https://www.mostvaluablebrands.com/megabrands/data, accessed [date].

Short form for news copy

“according to WCRC's MegaBrands 2026–27 research”
“WCRC's MegaBrands benchmark”

Fact sheet

Publisher: WCRC (World Centre for Research and Consulting)
What it is: India's benchmark of brand power. One Mega Brand in each of 501 categories: the brand its category is measured against, on the power it holds in the Indian mind rather than on what it earns.
Edition: 2026–27. The universe is fixed for the evaluation year.
Mega Brands: 501, across 13 sectors and 55 industries (351 consumer, 150 business).
Competitors: five named competitors per Mega Brand, all published (2,505 competitor slots naming 2,219 different brands).
Brands assessed: 3,000.
Method: 50 parameters in five pillars: Brand Positioning & Recall 28%; Consumer Trust & Sentiment 26%; Product, Innovation & Delivery 20%; Sustainability, Governance & ESG 16%; Digital & Financial Soundness 10%.
Evidence: primary research 60%, secondary research 25%, additional inputs 15%.
Rankings drawn only from the universe: 55 Industry MegaBrands and India's Most Powerful 250.
Brand Pulse scores: the first set goes live in mid-November 2026; scores are built every quarter after that.
Recognition in MegaBrands is free and separate from WCRC's paid research and intelligence.
Address: https://www.mostvaluablebrands.com/megabrands
Contact: megabrands@wcrcint.com

Describing a Mega Brand accurately

A Mega Brand is the standard its category is measured against. Say “the Mega Brand for biscuits (mass)” or “the benchmark for its category”. WCRC does not rank the brands inside a category, so avoid “the best” or “the number one” brand.
Name the edition and the index. MegaBrands 2026–27 and Business MegaBrands are different indices with different cohorts.
Quote a Brand Pulse score only from the live score page. The first scores go live in mid-November 2026; until then no brand has a published score.
Name the five competitors only as the competitors WCRC assessed the Mega Brand against. Their being listed is not a ranking of them.

For machines and AI assistants

Media and research queries

megabrands@wcrcint.com

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