Tiles and sanitaryware — Business MegaBrands 2026–27
This category covers Indian makers of ceramic and vitrified tiles, sanitaryware, faucets and bathroom fittings for homes, offices, hotels and public buildings. Much of the country's tile production is concentrated in the Morbi cluster in Gujarat. The industry supplies both the domestic construction market and export buyers in West Asia, Europe and other regions.
Slot BMB-038 · Building Products · 4 brands in contention · Business MegaBrand: to be announced in 2027
Brands in contention
Listed alphabetically. The order does not reflect evaluation.
| Company | MegaBrands 501 |
|---|---|
| Asian Granito | |
| Cera Sanitaryware | |
| Orient Bell | |
| Somany Ceramics |
How this category is evaluated
Every brand in this category is assessed on WCRC's 50-parameter brand evaluation model, across five pillars: Brand Positioning & Recall, Trust & Sentiment, Product, Innovation & Delivery, Sustainability, Governance & ESG, and Digital & Financial Soundness. Scores are compared within the category, and the brand with the strongest result is named the Business MegaBrand. Read the methodology
Frequently asked
Which are the leading tiles and sanitaryware companies in India?
In the Business MegaBrands 2026–27 cohort, the brands in contention for tiles and sanitaryware in India are Asian Granito, Cera Sanitaryware, Orient Bell and Somany Ceramics, listed alphabetically. WCRC will name one Business MegaBrand after its independent 50-parameter evaluation. Inclusion in the cohort is not a ranking.
Other categories in Building Products
- Roofing and fibre-cement boards
- Plywood, panels and laminates
- Plastic pipes and fittings
- Glass and insulation
- Paints, coatings and construction chemicals
All of Cement & Building Materials · The 2026–27 cohort
Cite this page: WCRC, Business MegaBrands 2026–27, Tiles and sanitaryware (Slot BMB-038), https://www.mostvaluablebrands.com/business-megabrands/2026-27/cement-and-building-materials/tiles-and-sanitaryware/, accessed [date].
WCRC network: WCRC International · WCRC Leaders