MB-455 · B2C · Apparel & Fashion

The Souled Store

Mega Brand for Direct-to-consumer fashion, in Lifestyle, Fashion & Luxury.

Assessed competitors

Bewakoof, Bonkers Corner, Snitch, Urbanic, Newme

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.