MB-163 · B2C · Two-Wheelers & Personal Mobility

Hero Cycles

Mega Brand for Bicycles, in Automotive & Mobility.

Assessed competitors

Hercules, Firefox, Btwin, Avon Cycles, Atlas

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.