MB-103 · B2C · Stationery, Baby & Kids

Camlin

Name: MegaBrands Intelligence dashboard tour
Uploaded: 2026-10-09
Duration: 35 s
Description: A 35-second tour of the MegaBrands Intelligence dashboard: a WCRC rating and verdict, five pillars and fifty parameters, every rival on one screen, your own answers against the market, the peers gaining on you, daily consumer feedback and a simulator. Shown with a fictional sample brand.

Mega Brand for Art, craft and hobby supplies, in Consumer Goods & Everyday Living.

Assessed competitors

Faber-Castell, Doms, Apsara, Staedtler, Fevicryl

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.