MB-029 · B2C · Personal Care & Beauty

Oral-B

Mega Brand for Oral care — brushes and accessories, in Consumer Goods & Everyday Living.

Read the story: Oral-B: How a Dentist's Idea Became India's Benchmark for the Toothbrush

Assessed competitors

Colgate, Sensodyne, Patanjali, Pepsodent, Ajanta

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.