MB-028 · B2C · Personal Care & Beauty

Colgate

Name: MegaBrands Intelligence dashboard tour
Uploaded: 2026-10-09
Duration: 35 s
Description: A 35-second tour of the MegaBrands Intelligence dashboard: a WCRC rating and verdict, five pillars and fifty parameters, every rival on one screen, your own answers against the market, the peers gaining on you, daily consumer feedback and a simulator. Shown with a fictional sample brand.

Mega Brand for Oral care — toothpaste, in Consumer Goods & Everyday Living.

Read the story: Colgate: How a Brand Carried on Hand-Carts Became India's Everyday Smile

Assessed competitors

Pepsodent, Closeup, Dabur Red, Sensodyne, Dant Kanti

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.