MB-020 · B2C · Packaged Foods

Kissan

Mega Brand for Sauces, ketchup and condiments, in Consumer Goods & Everyday Living.

Read the story: Kissan: How a Brand Named After the Farmer Sets India's Benchmark in Sauces and Ketchup

Assessed competitors

Maggi Ketchup, Veeba, Del Monte, Heinz, Wingreens

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.