MB-018 · B2C · Packaged Foods

Modern Foods

Mega Brand for Packaged bakery — bread and cakes, in Consumer Goods & Everyday Living.

Read the story: Modern Foods: How a 1965 Government Bakery Became India's Benchmark in Packaged Bread and Cakes

Assessed competitors

Britannia Bread, Harvest Gold, English Oven, Bonn, Wibs

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.