MB-017 · B2C · Packaged Foods

Kwality Wall's

Mega Brand for Ice cream and frozen desserts, in Consumer Goods & Everyday Living.

Read the story: Kwality Wall's: How India's Everyday Ice Cream Brand Began a New Chapter on Its Own

Assessed competitors

Amul Ice Cream, Vadilal, Havmor, Baskin-Robbins, Naturals

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.