MB-010 · B2C · Packaged Foods

MTR

Mega Brand for Ready-to-eat and ready-to-cook meals, in Consumer Goods & Everyday Living.

Read the story: MTR: How a Bengaluru Tiffin Room Became India's Benchmark for Ready Meals

Assessed competitors

Gits, ITC Master Chef, Minute Khana, Kohinoor Ready, Tasty Bite

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.