MB-008 · B2C · Packaged Foods

Maggi

Name: MegaBrands Intelligence dashboard tour
Uploaded: 2026-10-09
Duration: 35 s
Description: A 35-second tour of the MegaBrands Intelligence dashboard: a WCRC rating and verdict, five pillars and fifty parameters, every rival on one screen, your own answers against the market, the peers gaining on you, daily consumer feedback and a simulator. Shown with a fictional sample brand.

Mega Brand for Instant noodles, in Consumer Goods & Everyday Living.

Read the story: Maggi: How Two Minutes Became India's Benchmark in Instant Noodles

Assessed competitors

Yippee, Top Ramen, Knorr, Ching's Secret, Wai Wai

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.