MB-003 · B2C · Packaged Foods

Lay's

Mega Brand for Salty snacks and namkeen, in Consumer Goods & Everyday Living.

Read the story: Lay's: How a Farm-First Potato Chip Sets India's Benchmark in Salty Snacks

Assessed competitors

Bingo, Balaji Wafers, Haldiram's, Kurkure, Too Yumm

Researched in the same fieldwork, on the same 50 parameters. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.